PENQUIN INTERNATIONAL WIN CREATIVE CIRCLE AWARD

Johannesburg – PenQuin International recently took top honours at the Creative Circle awards with the Sony Ericsson C903 Smile Shutter™ radio campaign. The Creative Circle is a monthly contest in which agencies slug it out for the top spot in different media categories.

The Sony Ericsson C903 Smile Shutter™ campaign sought to illustrate the unique camera functionality of the handset. The Smile Shutter™ capability takes face detection technology to the next level, only taking a picture when the person in view smiles. The campaign employs three humorous sketches between two friends that in effect have the listener smiling. Payoff line: “It only clicks when you smile.”

Pepe Marais, Creative Circle Chairperson, had the following to say about the radio campaign: “A very simple idea beats production this month, proving that it’s all about ideas. Its also great to see new names rising through the ranks since nothing serves the work more than healthy competition – more so in a category that traditionally has been treated as the cousin of the bride.”

“We found it exceptionally gratifying that Sony Ericsson briefed us on this campaign. It is a testimony to the client’s trust in the calibre of creative work that PenQuin produces. A lot of creative work has to be done proactively so when a client values that effort and is prepared to back it, it puts a huge smile on my face”, adds Darren Leishman, PenQuin International MD.

THE CAPE ARGUS WORKPLACE EXPO AROUND THE CORNER

Tuesday 01 September 2009 – The Cape Argus Workplace Expo is making waves in the Western Cape as distinguished organisations grab at the opportunity to be associated with the event. Following the same winning formula that enticed 14,500 visitors to the Johannesburg equivalent of The Workplace Expo, organisers PenQuin International promises to deliver more of the same quality, choice and expertise.

The standard of organisations already confirmed for the Expo is a clear measurement of their dedication to excellence. “I am resolute that the Expo provides a platform for top quality exhibitors and high calibre visitors to meet, offering an experience that is truly worthwhile and potentially life changing”, says Michael Berger from PenQuin Special Projects.

The Cape Chamber of Commerce and Industry resonates Berger’s sentiment, observing that the Expo provides an environment that will stimulate interaction and develop valuable leads. The Chamber believes that if South Africa is to meet the employment target set by the Government by 2010, then The Cape Argus Workplace Expo is a likable answer.

Governing bodies in the Western Cape have shown their unanimous support of the expo, with the likes of The City of Cape Town, Parliament and Department of Labour already participating. The Expo is honoured to host Minister Alan Winde, MEC for Finance, Economic Development & Tourism for the Western Cape and Alderman Belinda Walker, Mayoral Committee Member for Corporate Services and Human Resources. Both these distinquished guests will deliver a key note speech at the opening of the Expo on the 18th September.

“Because of the current financial climate, unemployment figures over the past year have risen. I am very proud to be associated with this event, as it provides the logistical platform for our driven but perhaps discouraged citizens to come and see what is on offer, and be inspired by the choice and quality of potential employers available to them”, adds MEC Winde.

Joining the Western Cape governing bodies are an array of corporate, tertiary and not-forprofit organisations. Among these are, UWC, IMM, NMMU, Knowledge Resources (one of the largest suppliers of business books and training materials in Southern Africa), Career Planet (an NGO that provide career related training and workshops to high schools and communities through online, mobile kiosks) and big names in the corporate/retail arena Cadbury, Shoprite, Telkom, Planet Fitness and Metropolitan Health, to name a few.

It is clear the Cape Argus Workplace Expo will provide resources for every one entering or seasoned in the employment market. “We are expecting record numbers for this event”, reiterates Berger. “Floor space is limited and organisations that wish to join the ranks of aforementioned forward-thinking organisations need to move fast. Be pro-active, take the credit crunch head-on and invest your brand in an Expo that will yield innumerable return.”

PenQuin International lands LeadGroup account

Johannesburg - PenQuin International recently added LeadGroup to their client portfolio. LeadGroup, a specialist Human Capital Management Consultancy, recruited PenQuin to launch a revolutionary management system and assist in future marketing activities.

LeadGroup (Pty) Ltd specialises in combining best practises over numerous human resource functions, providing a system that fully manages all aspects of companys’ staff performance.

“We are very excited about this opportunity. PenQuin has developed a strategic, through-the-line campaign that will inform and educate the HR industry about LeadGroup’s Human Capital Management System,” says Guy Orsmond, Account Manager.

When asked why they chose us, Steve Byrom the Managing Director said, “PenQuin was our choice because of their youthful dynamics. They were able to capture very quickly the gist of what we plan to achieve. Their exciting ideas and enthusiasm were contagious and they worked the partnership relationship with us such that we felt they were indeed just an extension of our own operation. Welcome on board PenQuin, you are an asset to our business”.

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