Maille Dijon mustard is an established name in condiments. Penquin had the pleasure of working with Patleys on a number of branding, in-store, and outdoor activities.
This write up from http://themediaonline.co.za/ on our Mustard-Pump campaign discusses the success and impact of the campaigns in-store:
Activations can make brands fly
In an activation conducted by Penquin, client Patleys required a simple in-store activation for their brand, Maille (producer of fine vinegar, mustards, sauces and pickles). PenQuin placed a display in supermarkets that featured a fresh mustard pump that dispensed mustard into limited-edition jars for customers. The activation was so popular that the company needed to order more stock to continue the campaign for a longer period. “There has been an enormous demand for the short-term promotion to continue as a full-term display and sale item in the stores,” says Kotze-Flemming.