Client Management Attending client briefing sessions Gaining an understanding of the target audience and business that the advert is aimed at Pitching ideas to clients Producing storyboards or scamps with Art Director to communicate ideas to the client
Copy Writing and Editing Writing clear, persuasive, original copy; Discuss theme, style and length of copy with advertisers or management, to determine the most suitable approach. Amending, revising or redeveloping campaigns in response to feedback from the creative director or clients; Proofreading copy to check spelling and grammar;
Job Description Creative Process the review and development of creative concepts with the account directors meeting with the account management team to discuss the clients requirements Working closely with the Projects team to generate creative ideas and concepts to fulfill the clients brief Meeting the account management team to discuss client requirements and product background; brainstorming ideas and concepts Share responsibility with Art Director/ Creative Director for coordinating external creative resources, production teams, photographers, etc. visiting and assessing different locations for potential shoots and working on location working in editing suites to oversee the finished product Work closely with the graphic designers to architect and implement the overall look and feel of clients creative expectations. Working in a close-knit creative partnership with the creative team to generate workable concepts and ideas; Submitting ideas and discussing progress with the creative director before making presentations to clients; Assist art directors with ideas for advertising and promotion, often thinking up names for products and slogans etc for other promotional material.
A minimum of 2-3 years experience in Copywriting and proof reading.
Skills Required:
Excellent command of English and Afrikaans Contribute to concepts and strategy Ability to manage and direct Working on several campaigns at once, under pressure and to tight deadlines; Able to turn around copy quickly Exceptional creative writing skills Organized and able to multi-task Good communication and presentation skills Keeping up to date with popular culture and trends; Strong copywriting and proof reading experience, ideally with a relevant qualification. Management Skills Skills in TV and Radio a bonus Ability to establish strong relationships across departments and an understanding of client needs, the consumer experience, marketing strategy and operational capabilities
Personal Attributes:
The ability to manage stress is deadline and time line driven and client focused. The successful candidate must be assertive, be able to communicate clearly and concisely and be willing to take ownership of projects. You are not required to have all the answers but must be willing to find them. Attention to detail is essential.
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