What We Do

Our methodology of Listen, Think, Converse, and Measure drives our actions on a daily basis.

Listen

We listen to you, your markets, your customers and your competitors to gain insight into your business needs. Listening is the key to identifying the problem.

Think

Once we have established the overarching need, we can start along the road to a viable, effective and measurable solution. This is where we work with you to define the plan.

Converse

During execution we engage with the market in the most appropriate channels. Whether the campaign requires face-to-face meetings to close the deal, or a 'big bang' TV campaign, the problem will always inform the solution.

Measure

What gets measured gets done. Our belief in measurement and calibration of campaigns stems from our basic function: to get results. We benchmark our successes, and learn from our successes and failures, in order to optimise all campaigns. Measurement then informs new challenges, and initiates a new cycle.

Results-Based Integrated Campaigns

Our most important focus is the measurement and analysis of the campaigns we run for our clients. Because of the increasing need for fully-integrated campaigns, we have prioritised the continual re-calibration of campaigns based on actual results. See some of them here.

Strategy

Our strategic team, comprised of our very best and most innovative thinkers, will help you to put a strategy in place that makes sense for your business and your budget.

Creative

The support of your strategy through creative disciplines is a key factor in a successful campaign. Penquin’s team of designers works to a high standard, no matter the brief.

Media

Media strategy, buying, and placements is part of our holistic view of marketing, and any requirement is accommodated practically and efficiently.

Production

We pride ourselves on being able to produce an impeccable quality of work within reasonable time-frames and within your budget.

Digital

Our team is fully conversant in the requirements of digital, who work closely with a team of extremely dedicated and talented service-providers.

Inbound

Inbound Marketing is the new communications tool that puts you in front of more customers more often. Chat to us for more information on this service, and how it can help you.

Social

Social media acts as an invaluable tool for any business, on any campaign. With the right plan, your communications effectiveness can increase exponentially.

Activations & Events

Our events and activations department has experience in all arenas. We provide all-encompassing solutions for effective live marketing.

We work with you to establish the right set of tactics that you can integrate for a successful and measurable result.

Do you need our help with an idea, or a problem that needs solving?

Let us know, and we’ll give you a call to discuss.

LOCATION

Waverley Office Park
125 Corlett Drive
Bramley
Johannesburg
South Africa

TELEPHONE

+27-11-879-1900

EMAIL

info@penquin.co.za