Can you work on a brand you don't love?
It’s crucial for marketers to build brands they love, but is this always possible, and...
Nailing the brief is an essential part of making sure you get the right end result and that you and your agency’s vision is executed correctly.
Give me the freedom of a tight brief."
- David Ogilvy
Here’s a handy briefing template that you can use to ensure that your briefs hit their mark every time.
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Penquin's commitment shows in their passion for the Suzuki brand. During our longstanding history, Suzuki has shown significant growth in brand recognition, consumer satisfaction, and market share. Using an integrated and strategic approach Penquin has grown Suzuki's customer base and boosted figures significantly.
Head of Marketing and PR, Suzuki Auto South Africa
The Penquin team is committed and have a clear understanding of our consumer, with good strategic insight. They present and implement well-defined marketing campaigns which land very well with our market.
Brand Manager, Xbox Prima Interactive
I appreciate the team's methodical approach to a brief and not being afraid to ask tough questions in order to ensure the right solution. Their proposals are innovative, and it is reassuring to know that they are most definitely ahead of their game. The team are proactive, respect deadlines and is a pleasure to work with. Their camaraderie and spirit are evident in their workplace and transpires into brilliant work.
Brand Manager, Polyflor
As a company, EQSTRA has grown significantly in the past years – both in our fleet services, financial services, and coverage. Penquin has been by our side as we developed the world’s first integrated digital platform to manage all fleeting solutions on one dashboard. Our shifts have been significant and Penquin was ready to support us with the right marketing at every stage.
Fleet Solutions Manager, Eqstra Fleet Management
…having provided and guided us from the beginning stages of the creation and implementation of our strategy, [Penquin] has been invaluable in increasing our sales significantly, and will continue to be our trusted partner.
Marketing Administrator, Eqstra Fleet Management
…working with Penquin has enabled us to differentiate our brand and reach more consumers in the purchase funnel. The tools available through Hubspot makes measurement and improvement part of our everyday business.
National Marketing Manager, Suzuki Auto South Afric
There are many marketing agencies in South Africa. But, should you choose an...
It is a long established fact that a reader will be distracted.