Can you work on a brand you don't love?
It’s crucial for marketers to build brands they love, but is this always possible, and...
, planning and foresight to beand to give clients the best return on
, we know the true value of strategy and are proud of thewe add to our clients , which is one of our
isn’t the products you sell, your logo, or even your name.
Your brand is thethat resonates with customers on a primal, .
Harnessing this feeling is what separates powerhouse brands from mediocre ones.
Aaffects all aspects of a business, informs communication and media strategies and is directly connected to
A communication strategy uncoversyou communicate your brand to current and future customers.
It is the big picture that directs and shapes all of your marketing efforts, and is determined by your brand’s value proposition. This helps you identify your key audience and guides your media selection.
demonstrates the emotional reasons for buying your product.
Agives you a cohesive look and more importantly, feel, for your brand’s campaigns. This is where your tagline, the look and feel, and other creative elements are created and used to keep your messaging consistent.
Media is divided into two sections.
A traditional media strategy informs where you should focus your budget and advertising efforts to gain the most success for your campaign. It prevents the “spray and pray” approach and allows you to get maximum traction from your traditional media.
A digital media strategy allows you to identify important metrics to measure your campaign success. It helps with understanding your audience, and getting valuable ROI from your marketing efforts.
Penquin's commitment shows in their passion for the Suzuki brand. During our longstanding history, Suzuki has shown significant growth in brand recognition, consumer satisfaction, and market share. Using an integrated and strategic approach Penquin has grown Suzuki's customer base and boosted figures significantly.
Head of Marketing and PR, Suzuki Auto South Africa
The Penquin team is committed and have a clear understanding of our consumer, with good strategic insight. They present and implement well-defined marketing campaigns which land very well with our market.
Brand Manager, Xbox Prima Interactive
I appreciate the team's methodical approach to a brief and not being afraid to ask tough questions in order to ensure the right solution. Their proposals are innovative, and it is reassuring to know that they are most definitely ahead of their game. The team are proactive, respect deadlines and is a pleasure to work with. Their camaraderie and spirit are evident in their workplace and transpires into brilliant work.
Brand Manager, Polyflor
As a company, EQSTRA has grown significantly in the past years – both in our fleet services, financial services, and coverage. Penquin has been by our side as we developed the world’s first integrated digital platform to manage all fleeting solutions on one dashboard. Our shifts have been significant and Penquin was ready to support us with the right marketing at every stage.
Fleet Solutions Manager, Eqstra Fleet Management
…having provided and guided us from the beginning stages of the creation and implementation of our strategy, [Penquin] has been invaluable in increasing our sales significantly, and will continue to be our trusted partner.
Marketing Administrator, Eqstra Fleet Management
…working with Penquin has enabled us to differentiate our brand and reach more consumers in the purchase funnel. The tools available through Hubspot makes measurement and improvement part of our everyday business.
National Marketing Manager, Suzuki Auto South Afric
There are many marketing agencies in South Africa. But, should you choose an...
It is a long established fact that a reader will be distracted.