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Our Resources

Kick-start your integrated marketing strategy! Get your creative juices flowing with loads of free downloadable resources. We love helping brands make their mark.

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Essentials to get started

Briefing template guide

Nailing the brief is an essential part of making sure you get the right end result and that you and your agency’s vision is executed correctly.

Here’s a handy briefing template that you can use to ensure that your briefs hit their mark every time.

Download Briefing Guide

Digital essentials guide

Your online presence can make or break your marketing strategy.

The Digital Essentials Guide will help you get started with your digital marketing strategy.

  • What to put on your website
  • Social Media
  • Pay per click advertising
  • Creating video content and
  • Inbound marketing strategy.
Download Digital Guide

Social media guide

Social media is no longer a nice to have, it's a must have.

This guide will provided you with everything you need to know about social media in the digital age and how to implement it in your industry!

  • Why you should use hashtags
  • How to tweet live
  • Using LinkedIn to it's full advantage

Download Social Guide
e-books
Become more effective

6 Marketing Metrics your CMO cares about

As marketers, it is crucial to prove your business ROI. Measurement of your campaigns is the most productive step you can take to increase your marketing impact.

The Marketing metrics eBook will help guide you with useful examples on metrics, so you can easily apply these to your own sales and marketing efforts.

  • What the key measurements are
  • How to calculate them
  • Why they matter






Download The Metrics Book

Integrated Marketing eBook

Integrated marketing is more effective than non-integrated marketing because you’re sending a clear and consistent message to your audience.

Here’s a handy briefing eBook that can help guide you with your next integrated marketing strategy. Our Integrated Marketing eBook covers the following key areas:

  • What is integrated marketing?
  • Implementing your overall integrated marketing strategy
  • The role of creativity in integrated marketing
  • Integrated marketing in different areas of business
  • Integrated marketing delivers measurable results
Download e-Book
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templates
Become more effective

Email marketing templates

If you thought email marketing was a dying art, you’re in for a big surprise.

77% of consumers prefer receiving opt-in brand communications via email

The Email marketing templates guide will provided you with everything you need to know about how to master your email marketing strategy.

  • What is integrated marketing?
  • Company announcements
  • Birthday emails
  • New blog post published
Download Templates

Website grader

Are you looking for insights on how to make your website your most powerful sales tool?

Complete the form and we will compile and send you a report that includes insights and suggestions on your website's performance:

  • Page performance
  • Mobile Optimisation
  • Ranking and Traffic
  • SEO opportunities
  • Security and
  • Other relevant insights



Download Digital Guide
information
Become more effective

Digital Audit

Great creative gets your message across, persuades your target market to change their Ready to do an audit of your digital presence? The Digital Audit is a survey you complete to evaluate your digital presence. We will mail you all the results as well as recommendations to help you leverage your next digital strategy.

Take the Audit now and find out where you are at with your digital success.

 

Take The Audit

Consumer Journey Infographic

The consumer journey is the process buyers go through to become aware of your brand, evaluate your products, and purchase from you.

 

  • You can use this infographic to help you: Understand the behaviour of buyers in the digital age
  • Where and how you can influence their path to purchase
  • How you can turn your customers into promoters
Download Consumer Journey

The daily pen

View our blog, for loads of helpful information.
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Latest News
26 February

Penquin’s Award Nominations: A Benchmark in Integrated Marketing

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17 February

Why Your Business Needs a Fully Integrated Marketing Agency

Marketing in 2025 is going to be a wild ride. Your business needs an agency that can...

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03 February

How to Refresh Your Professional Mindset and Achieve More In 2025

The start of a new year isn’t just about dusting off your gym membership or starting that...

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