6 Marketing Metrics your CMO cares about

As marketers, it is crucial to prove your business ROI.

Measurement of your campaigns is the most productive step you can take to increase your marketing impact.

In this guide we cover:

What the key measurements are.

How to calculate them.

Why they matter.

With a useful set of examples on each metric, you will be able to easily apply these measurements to your own sales and marketing efforts.

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NAME & SURNAME

EMAIL ADDRESS

WHICH OF THE FOLLOWING BEST DESCRIBES YOU?

I am an innovative manager trying to build my brand

I am an experienced marketer looking for an agency to be part of my team

I am looking for a job or internship at Penquin

I am an executive that is looking to bring change to my organization

I am an experienced manager looking to achieve my goals

I am an ambitious marketer responsible for delivering results

I'd like to become a supplier to Penquin

I am new to my role and looking to advance my career

None of the above

COMPANY NAME
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NAME & SURNAME

EMAIL ADDRESS

WHICH OF THE FOLLOWING BEST DESCRIBES YOU?

I am an innovative manager trying to build my brand

I am an experienced marketer looking for an agency to be part of my team

I am looking for a job or internship at Penquin

I am an executive that is looking to bring change to my organization

I am an experienced manager looking to achieve my goals

I am an ambitious marketer responsible for delivering results

I'd like to become a supplier to Penquin

I am new to my role and looking to advance my career

None of the above

I agree to receive other communications from Penquin.

You may unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy.By clicking submit below, you consent to allow Penquin to store and process the personal information submitted above to provide you the content requested.
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Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

NAME & SURNAME

EMAIL ADDRESS

WHICH OF THE FOLLOWING BEST DESCRIBES YOU?

I am an innovative manager trying to build my brand

I am an experienced marketer looking for an agency to be part of my team

I am looking for a job or internship at Penquin

I am an executive that is looking to bring change to my organization

I am an experienced manager looking to achieve my goals

I am an ambitious marketer responsible for delivering results

I'd like to become a supplier to Penquin

I am new to my role and looking to advance my career

None of the above

I agree to receive other communications from Penquin.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

NAME & SURNAME

EMAIL ADDRESS

WHICH OF THE FOLLOWING BEST DESCRIBES YOU?

I am an innovative manager trying to build my brand

I am an experienced marketer looking for an agency to be part of my team

I am looking for a job or internship at Penquin

I am an executive that is looking to bring change to my organization

I am an experienced manager looking to achieve my goals

I am an ambitious marketer responsible for delivering results

I'd like to become a supplier to Penquin

I am new to my role and looking to advance my career

None of the above

I agree to receive other communications from Penquin.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

NAME & SURNAME

EMAIL ADDRESS

WHICH OF THE FOLLOWING BEST DESCRIBES YOU?

I am an innovative manager trying to build my brand

I am an experienced marketer looking for an agency to be part of my team

I am looking for a job or internship at Penquin

I am an executive that is looking to bring change to my organization

I am an experienced manager looking to achieve my goals

I am an ambitious marketer responsible for delivering results

I'd like to become a supplier to Penquin

I am new to my role and looking to advance my career

None of the above

I agree to receive other communications from Penquin.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

NAME & SURNAME

EMAIL ADDRESS

WHICH OF THE FOLLOWING BEST DESCRIBES YOU?

I am an innovative manager looking to build my brand

I am an experienced marketer looking for an agency to be part of my team

I am looking for a job or an internship at Penquin

I am an executive looking to bring change to my organisation

I am an experienced manager focused on achieving my goals

I am an ambitious marketer responsible for delivering results

I'd like to become a supplier to Penquin

I am new to my role and doing research to improve my marketing or sales skills

None of the above

I agree to receive other communications from Penquin.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

NAME & SURNAME

EMAIL ADDRESS

WHICH OF THE FOLLOWING BEST DESCRIBES YOU?

I am an innovative manager trying to build my brand

I am an experienced marketer looking for an agency to be part of my team

I am looking for a job or internship at Penquin

I am an executive that is looking to bring change to my organization

I am an experienced manager looking to achieve my goals

I am an ambitious marketer responsible for delivering results

I'd like to become a supplier to Penquin

I am new to my role and looking to advance my career

None of the above

I agree to receive other communications from Penquin.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

NAME & SURNAME

EMAIL ADDRESS

WHICH OF THE FOLLOWING BEST DESCRIBES YOU?

I am an innovative manager trying to build my brand

I am an experienced marketer looking for an agency to be part of my team

I am looking for a job or internship at Penquin

I am an executive that is looking to bring change to my organization

I am an experienced manager looking to achieve my goals

I am an ambitious marketer responsible for delivering results

I'd like to become a supplier to Penquin

I am new to my role and looking to advance my career

None of the above

I agree to receive other communications from Penquin.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

6 Marketing Metrics your CMO cares about

As marketers, it is crucial to prove your business ROI.

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