Traditional media Planning and buying is everything you traditionally associate with above-the-line non-digital marketing that uses mass media to reach an audience. This includes: billboards, print adverts and TV adverts.
At Penquin we’re aware of the capabilities of each channel and will make recommendations (and execute these) accordingly - integrating your traditional media with your below-the-line and digital marketing efforts.
With our extensive relationships and experience, we are able to negotiate the best media solutions and opportunities. Our strategic data-driven approach will ensure that your traditional media campaigns will be executed effectively and efficiently, maximising reach and frequency and minimising wastage. Our platform agnostic approach enable us to develop recommendations that are best placed to reach your campaign objectives.
In the current digital environment, the process of advertising and closing sales has become far more consumer-centric, with personalisation becoming the norm and consumer brand-evangelism the goal.
We are often asked if traditional media is still relevant in this day and age, where information is so readily available on digital platforms.