Traditional media Planning and buying is everything you traditionally associate with above-the-line non-digital marketing that uses mass media to reach an audience. This includes: billboards, print adverts and TV adverts.

At Penquin we’re aware of the capabilities of each channel and will make recommendations (and execute these) accordingly - integrating your traditional media  with your below-the-line and digital marketing efforts.

Benefits

With our extensive relationships and experience, we are able to negotiate the best media solutions and opportunities. Our strategic data-driven approach will ensure that your traditional media campaigns will be executed effectively and efficiently, maximising reach and frequency and minimising wastage. Our platform agnostic approach enable us to develop recommendations that are best placed to reach your campaign objectives.