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Get your creative briefing template

We believe that a tight brief produces the best creative.

Nailing the brief is an essential part of making sure you get the right end result and that you and your agency’s vision is executed correctly.

Give me the freedom of a tight brief." 

- David Ogilvy

Here’s a handy briefing template that you can use to ensure that your briefs hit their mark every time.

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

Complete the form to download The Briefing Guide.

Testimonials
What our clients say
"

Penquin's commitment shows in their passion for the Suzuki brand. During our longstanding history, Suzuki has shown significant growth in brand recognition, consumer satisfaction, and market share. Using an integrated and strategic approach Penquin has grown Suzuki's customer base and boosted figures significantly.

Suzuki
Megan MacDonald

Head of Marketing and PR, Suzuki Auto South Africa

"

The Penquin team is committed and have a clear understanding of our consumer, with good strategic insight. They present and implement well-defined marketing campaigns which land very well with our market.

Xbox
Kate Schoombie

Brand Manager, Xbox Prima Interactive

"

I appreciate the team's methodical approach to a brief and not being afraid to ask tough questions in order to ensure the right solution. Their proposals are innovative, and it is reassuring to know that they are most definitely ahead of their game. The team are proactive, respect deadlines and is a pleasure to work with. Their camaraderie and spirit are evident in their workplace and transpires into brilliant work.

Polyflor
Wendy Mitrovich

Brand Manager, Polyflor

"

As a company, EQSTRA has grown significantly in the past years – both in our fleet services, financial services, and coverage. Penquin has been by our side as we developed the world’s first integrated digital platform to manage all fleeting solutions on one dashboard. Our shifts have been significant and Penquin was ready to support us with the right marketing at every stage.

Eqstra
Lynne Nel

Fleet Solutions Manager, Eqstra Fleet Management

"

…having provided and guided us from the beginning stages of the creation and implementation of our strategy, [Penquin] has been invaluable in increasing our sales significantly, and will continue to be our trusted partner.

Eqstra
Mirriam Lehlokwa

Marketing Administrator, Eqstra Fleet Management

"

…working with Penquin has enabled us to differentiate our brand and reach more consumers in the purchase funnel. The tools available through Hubspot makes measurement and improvement part of our everyday business.

Suzuki
Charl Grobler

National Marketing Manager, Suzuki Auto South Afric

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