Our creative team is the factory where Penquin’s ideas, designs and campaigns originate. We’re headed by a baby boomer with a strong emphasis on boom. As expected, Art and Design form the cornerstone of our creative team – when they’re not on Pinterest that is, while our copywriter broods over the meaning of life. An interesting bunch, they’ll certainly know how to light up your brand.
Rumour has it that the creative team gets their inspiration from laughing frenzies and wildly imaginative speculations, but the actual truth is that they’re stark raving mad and superbly talented. The rest is magic.
Did someone say concepts? We do that in our sleep.
How do you push your team to be more creative? It might sound counter-productive, but a good process could help!
Movies, TV series, books and theatre all have one thing in common: They tell stories. Whether abstract or direct…
People often confuse creative (the noun) with creativity and creative (the adjective). Before we talk about how to measure creative...
Art Direction and Graphic Design