South African
rAge Expo

Creating an epic stand

rAge is South Africa’s biggest annual video gaming, computer, technology and geek culture expo. Penquin has been partnering with Xbox and Microsoft for the past seven years, creating epic stands at rAge.

rAge Expo
Create maximum
awareness

Showcasing the Xbox One X

We wanted to create maximum awareness for Xbox and its partners, and generate hype around the pre-release of the Xbox One X.

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#FindXbox #XboxAtRage
The hunt is on
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The largest stand with the
most Xbox stations

Kwese Ace Fifa 17

We partnered with Kwese Sports for the launch of Kwese Ace Fifa 17 and the game could be played on Xbox consoles at the stand. We created the biggest stand at rAGE bringing together all gaming platforms – PC, VR and console.

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Exposure on multiple platforms with major
media coverage
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An amazing
Xbox attraction
1 287m2

of space used

98

Xbox consoles

12

gaming PCs

34 000

expo goers attracted

1 845

Fortnite players

500

accredited media personal coverage