rAge is South Africa’s biggest annual video gaming, computer, technology and geek culture expo. Penquin has been partnering with Xbox and Microsoft for the past seven years, creating epic stands at rAge.
We wanted to create maximum awareness for Xbox and its partners, and generate hype around the pre-release of the Xbox One X.
We partnered with Kwese Sports for the launch of Kwese Ace Fifa 17 and the game could be played on Xbox consoles at the stand. We created the biggest stand at rAGE bringing together all gaming platforms – PC, VR and console.