The Swift had become a staple in Suzuki’s line-up, growing from niche to high-volume success. But that came with two key challenges.
The hatchback segment was heavily saturated. And while the Swift was known for value, younger buyers were looking for more than just practicality. They wanted lifestyle, identity, and emotional connection.
Research showed that people already loved the Swift, they just weren’t always sure why.
Younger consumers in particular connected with the feeling it gave them. We saw an opportunity to position the Swift not just as a car, but as an icon. And like all icons, it wasn’t about features, it was about feeling.
30 %
Increase in Search Traffic
4.4 M
Views
13 %
Increase In Brand Awareness
Feel Iconic reframed Swift as a cultural moment, not just a practical car. The campaign delivered emotion, aspiration, and sharp execution across all touchpoints, helping Suzuki connect with a new generation.
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