But is it ART? The Anatomy of Design in Marketing

Design is one of the key drivers for engagement in advertising, and getting it right for your target audience and buyer personas is crucial.

What we find is a huge disconnect between what works, and what people perceive great design to be. What you have to remember is that design, by definition, is art with a function.

It’s art that communicates a message, and that aligns with a strategy to influence consumers and engage on any platform.  

We’ve put together a designer's take on art and creativity, to take you through the process of making great graphic communications. This means it’s a design. But also art. Print it out. Frame it. Put it on your wall.

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