Our specific challenge for Suzuki Swift was selling the latest model in a fatigued environment that had already been introduced to two previous generations of the Swift.
We wanted to target millennials with the Swift to build brand loyalty and awareness with younger people. Ideally, this would encourage them to stay with the brand, and grow our audience across a wider demographic.
We get how important your car is to you. More importantly, we get how important it is to feel good when you’re in your car. That’s why we have carefully chosen every detail of the new Swift to give you all the right feels.
The camapaign line is rooted in #thefeels which, at the time, was trending within the social space of the target audience. We delivered high-quality assets and ideas along, and entrenched a strong sense of belonging by building an emotional connection to the Suzuki Swift brand.