Get all the
right feels

Selling the latest model

Our specific challenge for Suzuki Swift was selling the latest model in a fatigued environment that had already been introduced to two previous generations of the Swift.

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#FeelsBoss, #FeelsUnstoppable,
#FeelsSwag

Relevance to young millenials in SA

We wanted to target millennials with the Swift to build brand loyalty and awareness with younger people. Ideally, this would encourage them to stay with the brand, and grow our audience across a wider demographic.

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Prepare yourself for the car that makes you feel.

We get how important your car is to you. More importantly, we get how important it is to feel good when you’re in your car. That’s why we have carefully chosen every detail of the new Swift to give you all the right feels.

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Driving on
good feels
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A campaign that
#FeelsFun

Integrating our work across all channels

The camapaign line is rooted in #thefeels which, at the time, was trending within the social space of the target audience. We delivered high-quality assets and ideas along, and entrenched a strong sense of belonging by building an emotional connection to the Suzuki Swift brand.

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#AllTheRightFeels
43.5%

increase in sales

27.48%

increase in market share

Double

targeted vehicle sales

1 215 082

YouTube views

346 068 433

TVC views across 2 969 spots

2 463 682

impressions