Get all the
right feels

Selling the latest model

Our specific challenge for Suzuki Swift was selling the latest model in a fatigued environment that had already been introduced to two previous generations of the Swift.

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#FeelsBoss, #FeelsUnstoppable,
#FeelsSwag

Relevance to young millenials in SA

We wanted to target millennials with the Swift to build brand loyalty and awareness with younger people. Ideally, this would encourage them to stay with the brand, and grow our audience across a wider demographic.

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Prepare yourself for the car that makes you feel.

We get how important your car is to you. More importantly, we get how important it is to feel good when you’re in your car. That’s why we have carefully chosen every detail of the new Swift to give you all the right feels.

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#alltherightfeels
%

increase in sales

%

increase in market share

Double

targeted vehicle sales

YouTube views

TVC views across 2 969 spots

impressions