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News

June 8, 2017

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Why you should partner with another brand

July 23, 2015

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Using Word of Mouth in the Consumer Journey

September 18, 2015

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Traditional Media in a Digital Age: An overview

October 5, 2016

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The project management mistakes you're making

June 21, 2017

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The Kardashian phenomenon: social media is mass media [LONG FORM]

April 4, 2016

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The Buyer Persona: Research That Tells a Customer’s Story

October 3, 2016

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The 6 millennials you'll meet

March 10, 2016

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Telling Stories: 3 Ways Advertisers Can Bring Art Back to Ads

September 29, 2016

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Tell a story, sell a product

November 11, 2015

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Surplus Budget: It’s not the Nightmare Before Christmas

April 4, 2016

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Social media and your identity: where one ends and the other begins

April 16, 0202

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Quick wins: what are they, why you need them, and when you don’t

February 26, 2025

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Penquin’s Award Nominations: A Benchmark in Integrated Marketing

December 26, 2016

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Is print advertising still worth it?

October 22, 2015

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Inbound Tips to Improve Traditional Media Impact

April 26, 0206

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How Your Brand Can Keep Marketing's Promises

December 15, 2016

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How shopping behaviour changes over the holiday season

October 24, 2016

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How marketing savvy are you?

July 14, 2015

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How Digital Technology Impacts Your Consumer Journey

October 6, 2016

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Having it all: mom and marketer

July 31, 2016

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Good-bye Millennials, hello Generation Z

September 21, 2015

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Getting the Most from Marketing Partnerships

October 29, 2015

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Getting Started: Selling to the Right Crowd

February 22, 2016

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Expert answers: Why activations are integrated marketing gold

March 24, 2016

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Customer impact in the sales and marketing stand-off

August 5, 2016

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Customer experience goes digital

April 18, 2016

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Content Marketing vs Inbound Marketing – What’s the Difference?

September 6, 2019

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Content distribution and how it powers inbound marketing

March 28, 2016

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But is it ART? The Anatomy of Design in Marketing

February 2, 2021

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Brand awareness vs. product specific advertising

March 17, 2016

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Agile Marketing: Flipping your Strategy Script

December 5, 2016

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6 Marketing quick-wins

October 15, 2015

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10 Smart Steps to Boost Your Audience Engagement

August 4, 2015

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10 Integral Touchpoints on the Consumer Journey

October 15, 2015

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[Checklist] Is your marketing strategy still relevant?

January 17, 2017

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Four advertising campaigns that changed the world

January 23, 2017

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Ego measurements vs real measurements

February 2, 2017

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South African marketing trends for 2017

February 6, 2017

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Where is social media heading this year?

February 23, 2017

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PPC 101 (the pay per click beginner’s guide)

February 9, 2017

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Marketing strategy tips to reach your goals

March 2, 2017

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Your inbound marketing guide

February 16, 2017

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Trends: Artificial intelligence in marketing

March 9, 2017

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Digital essentials I Your social media starter kit

March 16, 2017

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4 Things you can do to improve your marketing

April 11, 2017

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How to align outsourced marketing and insourced sales

April 27, 2017

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Hitting that moving target: what is integrated marketing?

April 25, 2017

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The Pareto Principle: building trust will boost your sales

May 18, 2017

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The challenges of being a female leader

June 15, 2017

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11 reasons you're not seeing ROI on your marketing spend

July 20, 2017

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To outsource or not? 6 surprising benefits of working with a marketing agency

August 10, 2017

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The future of media: technology, storytelling and culture

August 17, 2017

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Remaining agile in interesting times

September 7, 2017

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3 examples of successful marketing integration

October 19, 2017

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How do you measure creative?

November 2, 2017

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Creative process – wait, isn’t that an oxymoron?

January 4, 2018

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UPDATED | Trend insights from our experts for 2017

February 23, 2018

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5 campaigns we’re proudest of

February 15, 2018

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Networking for an introvert

May 10, 2018

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Why onboarding is crucial to the success of your marketing strategy

June 7, 2018

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The journey of a brief

June 21, 2018

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How to measure your marketing agency

July 5, 2018

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Debunking marketing jargon

July 19, 2018

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9 Advantages of using your client service

November 1, 2018

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There is Absolutely Such A Thing as a Stupid Question

August 23, 2018

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Report card: how to grade your client service team [CHECKLIST]

October 4, 2018

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The very best learnings from INBOUND18 (and what we're going to do with them)

November 29, 2018

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What to expect from a comm strat

November 15, 2018

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Why problem-centric selling is one of the most important things you can do for your business

February 21, 2019

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Where are we headed? The future of technology

January 24, 2019

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Dear media owners: the cost of products vs. the cost of media

April 18, 2019

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What is a brand strategy?

March 21, 2019

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A brief is a process not a product! Understand your briefing checklist

May 31, 2019

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The 6 instances where expectations didn’t match reality in the world of marketing

April 4, 2019

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The integrated marketing mix: translating the 4 P's into the 4 C's

May 16, 2019

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South African social media accounts to inspire you

July 15, 2019

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Integration vs Specialisation: Here’s what the experts think

October 17, 2019

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How to choose the right influencers for your brand

August 8, 2019

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How not to delegate like a douchebag

September 30, 2019

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What being an independent agency means for us

November 14, 2019

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Understanding media strategy, media planning and media buying

December 5, 2019

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10 of our favourite South African handcrafted businesses

November 19, 2020

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The benefits of gamification in marketing

April 23, 2020

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Questions to ask your agency

February 14, 2020

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Super Bowl 2020: Our best (and worst) ads

March 19, 2020

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Outsource vs in-house marketing agencies: which is best? [INFOGRAPHIC]

May 29, 2020

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How to get the most bang for your buck from media

July 14, 2020

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Generation Z: All you need to know about the new spending force

July 21, 2020

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5 quick wins for busy marketers to improve their ROI

August 5, 2020

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Think fast and pivot! How to turn your next event into a virtual event

September 3, 2020

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How Penquin continues to improve my marketing

September 23, 2020

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Always-on vs. campaign-based marketing during uncertain times

June 29, 2021

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Understanding media strategy and why it matters

March 16, 2021

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[Checklist] Should I add a digital marketing campaign to that?

May 11, 2021

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[Update] Inbound tips to integrate and improve your traditional marketing

May 21, 2021

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[Update] Hitting that moving target: What is integrated marketing?

August 25, 2021

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How to tell if you need a full-service or specialist marketing agency

October 20, 2021

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The importance of data mining

November 23, 2021

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How can you reach an audience that doesn’t care about social media?

August 4, 2022

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