News

June 8, 2017

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Why you should partner with another brand

July 23, 2015

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Using Word of Mouth in the Consumer Journey

September 18, 2015

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Traditional Media in a Digital Age: An overview

October 5, 2016

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The project management mistakes you're making

June 21, 2017

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The Kardashian phenomenon: social media is mass media [LONG FORM]

April 4, 2016

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The Buyer Persona: Research That Tells a Customer’s Story

October 3, 2016

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The 6 millennials you'll meet

May 31, 2019

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The 6 instances where expectations didn’t match reality in the world of marketing

March 10, 2016

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Telling Stories: 3 Ways Advertisers Can Bring Art Back to Ads

September 29, 2016

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Tell a story, sell a product

November 11, 2015

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Surplus Budget: It’s not the Nightmare Before Christmas

April 4, 2016

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Social media and your identity: where one ends and the other begins

April 16, 0202

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Quick wins: what are they, why you need them, and when you don’t

February 26, 2025

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Penquin’s Award Nominations: A Benchmark in Integrated Marketing

December 26, 2016

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Is print advertising still worth it?

October 22, 2015

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Inbound Tips to Improve Traditional Media Impact

April 26, 0206

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How Your Brand Can Keep Marketing's Promises

December 15, 2016

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How shopping behaviour changes over the holiday season

October 24, 2016

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How marketing savvy are you?

July 14, 2015

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How Digital Technology Impacts Your Consumer Journey

October 6, 2016

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Having it all: mom and marketer

July 31, 2016

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Good-bye Millennials, hello Generation Z

September 21, 2015

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Getting the Most from Marketing Partnerships

October 29, 2015

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Getting Started: Selling to the Right Crowd

February 22, 2016

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Expert answers: Why activations are integrated marketing gold

March 24, 2016

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Customer impact in the sales and marketing stand-off

August 5, 2016

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Customer experience goes digital

April 18, 2016

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Content Marketing vs Inbound Marketing – What’s the Difference?

September 6, 2019

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Content distribution and how it powers inbound marketing

March 28, 2016

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But is it ART? The Anatomy of Design in Marketing

February 2, 2021

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Brand awareness vs. product specific advertising

March 17, 2016

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Agile Marketing: Flipping your Strategy Script

December 5, 2016

min read

6 Marketing quick-wins

October 15, 2015

min read

10 Smart Steps to Boost Your Audience Engagement

August 4, 2015

min read

10 Integral Touchpoints on the Consumer Journey

October 15, 2015

min read

[Checklist] Is your marketing strategy still relevant?

January 17, 2017

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Four advertising campaigns that changed the world

January 23, 2017

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Ego measurements vs real measurements

February 2, 2017

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South African marketing trends for 2017

February 6, 2017

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Where is social media heading this year?

February 23, 2017

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PPC 101 (the pay per click beginner’s guide)

February 9, 2017

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Marketing strategy tips to reach your goals

March 2, 2017

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Your inbound marketing guide

February 16, 2017

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Trends: Artificial intelligence in marketing

March 9, 2017

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Digital essentials I Your social media starter kit

March 16, 2017

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4 Things you can do to improve your marketing

April 11, 2017

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How to align outsourced marketing and insourced sales

April 27, 2017

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Hitting that moving target: what is integrated marketing?

April 25, 2017

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The Pareto Principle: building trust will boost your sales

May 18, 2017

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The challenges of being a female leader

June 15, 2017

min read

11 reasons you're not seeing ROI on your marketing spend

July 20, 2017

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To outsource or not? 6 surprising benefits of working with a marketing agency

August 10, 2017

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The future of media: technology, storytelling and culture

August 17, 2017

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Remaining agile in interesting times

September 7, 2017

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3 examples of successful marketing integration

October 19, 2017

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How do you measure creative?

November 2, 2017

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Creative process – wait, isn’t that an oxymoron?

January 4, 2018

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UPDATED | Trend insights from our experts for 2017

January 12, 2018

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February 23, 2018

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5 campaigns we’re proudest of

February 15, 2018

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Networking for an introvert

May 10, 2018

min read

Why onboarding is crucial to the success of your marketing strategy

June 7, 2018

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The journey of a brief

June 21, 2018

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How to measure your marketing agency

July 5, 2018

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Debunking marketing jargon

July 19, 2018

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9 Advantages of using your client service

November 1, 2018

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There is Absolutely Such A Thing as a Stupid Question

August 23, 2018

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Report card: how to grade your client service team [CHECKLIST]

October 4, 2018

min read

The very best learnings from INBOUND18 (and what we're going to do with them)

November 29, 2018

min read

What to expect from a comm strat

November 15, 2018

min read

Why problem-centric selling is one of the most important things you can do for your business

February 21, 2019

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Where are we headed? The future of technology

January 24, 2019

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Dear media owners: the cost of products vs. the cost of media

April 18, 2019

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What is a brand strategy?

March 21, 2019

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A brief is a process not a product! Understand your briefing checklist

May 31, 2019

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The 6 instances where expectations didn’t match reality in the world of marketing

April 4, 2019

min read

The integrated marketing mix: translating the 4 P's into the 4 C's

May 16, 2019

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South African social media accounts to inspire you

July 15, 2019

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Integration vs Specialisation: Here’s what the experts think

October 17, 2019

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How to choose the right influencers for your brand

August 8, 2019

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How not to delegate like a douchebag

September 30, 2019

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What being an independent agency means for us

November 14, 2019

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Understanding media strategy, media planning and media buying

December 5, 2019

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10 of our favourite South African handcrafted businesses

November 19, 2020

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The benefits of gamification in marketing

April 23, 2020

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Questions to ask your agency

February 14, 2020

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Super Bowl 2020: Our best (and worst) ads

March 19, 2020

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Outsource vs in-house marketing agencies: which is best? [INFOGRAPHIC]

May 29, 2020

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How to get the most bang for your buck from media

July 14, 2020

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Generation Z: All you need to know about the new spending force

July 21, 2020

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5 quick wins for busy marketers to improve their ROI

August 5, 2020

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Think fast and pivot! How to turn your next event into a virtual event

September 3, 2020

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How Penquin continues to improve my marketing

September 23, 2020

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Always-on vs. campaign-based marketing during uncertain times

June 29, 2021

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Understanding media strategy and why it matters

March 16, 2021

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[Checklist] Should I add a digital marketing campaign to that?

May 11, 2021

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[Update] Inbound tips to integrate and improve your traditional marketing

May 21, 2021

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[Update] Hitting that moving target: What is integrated marketing?

August 25, 2021

min read

How to tell if you need a full-service or specialist marketing agency

October 20, 2021

min read

The importance of data mining

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